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The double months salary thing was invented as an advertising campaign for De Beers
Once spent 2 months salary on a Tiffany ring. When the relationship ended (before the wedding) I managed to get £800 for the value of the diamond and platinum. And that was mates rates. The markup for brands is insane. On that level at least, a well chosen watch makes much more sense!
The double months salary thing was invented as an advertising campaign for De Beers