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Yeah that's the standard line. Pretty confident that it's carried over from the States, as is the double ring thing. At least there the husband gets it back in the event of a divorce (something in the back of my brain says it's consideration). I can't think of anyone from my parents generation who wore a huge rock next to their wedding ring. It sounds very much like a rule made up by people trying to sell a product in the first place. It's also a very canny sales tactic if you think about all the psychological angles. There's almost nothing better than undermining someone's self confidence, then allowing them to regain it.
TBF tho the two people I know with gigantic stones are still happily married. So maybe I should stfu. Although taking a stab at what they make now, I don't think it would have been anywhere near 2m. Definitely not for one of them, who prudently had a jeweller in HK make a replica of the Carter ring his wife wanted. Although eventually she had the centre stone swapped to a smaller one, because she started to feel self conscious about how massive it was.
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hugo7
I worked in a jewelers when I was (I think) 18 (which is a long time ago).
Advice we were told to give was to spend (IIRC) twice your monthly salary on the engagement ring, which always struck me as nakedly avaricious - nothing about what style etc, just the raw £ as the judgement.
But, it’s an easy metric - the number of people who came in saying “right, I have to spend twice my salary, so lets look at that one” and seemed relieved that they weren’t expected to make an aesthetic judgement was in the region of 100%.