What time is it? Watches and horology

Mmm, looks more toyish, not that that's a word, to me.

I like it. Sort of “Swiss out of Switzerland”

Actually I really like it. Might.

I never had a problem with their logo, but the handset is awful.

Personally preferred the text logo (at the top, not at the left hand side). This makes me think of the variety of overpriced "micro-brands" that are always cropping up.

From the ones I've seen the finishing on them has always been excellent for the price.