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The Silver Snoopy award is defined as a special honour awarded to NASA employees and contractors for outstanding achievements related to human flight safety or mission success. It consists of a sterling silver “Silver Snoopy” lapel pin flown during a NASA mission, a commendation letter and a signed, framed Silver Snoopy certificate. The award depicts Snoopy, a character from the Peanuts comic strip created by Charles M. Schulz.
The idea for the Silver Snoopy award came from Al Chop, who was director of the public affairs office for the Manned Spacecraft Center (now called the Lyndon B. Johnson Space Center). He wanted to create an award featuring Snoopy as an astronaut to be given by astronauts in recognition of outstanding contributions by employees.
edit: this is the reason for Omega Snoopy moonwatches, not sure about Bamford and their involvement in space travel.
What is the connection between snoopy and watches? Why are so many brands doing it?
Why not Donald Duck or spongebob or whatever?