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The Silver Snoopy award is defined as a special honour awarded to NASA employees and contractors for outstanding achievements related to human flight safety or mission success. It consists of a sterling silver “Silver Snoopy” lapel pin flown during a NASA mission, a commendation letter and a signed, framed Silver Snoopy certificate. The award depicts Snoopy, a character from the Peanuts comic strip created by Charles M. Schulz.
The idea for the Silver Snoopy award came from Al Chop, who was director of the public affairs office for the Manned Spacecraft Center (now called the Lyndon B. Johnson Space Center). He wanted to create an award featuring Snoopy as an astronaut to be given by astronauts in recognition of outstanding contributions by employees.
edit: this is the reason for Omega Snoopy moonwatches, not sure about Bamford and their involvement in space travel.
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Historically it's one of the more popular character watches (Mickey Mouse is probably the most popular). But specifically for "luxury" watches, Snoopy has been used as a mascot by NASA and subsequently incorporated into certain special edition Speedmasters by Omega. The current "Silver Snoopy" model is one of the hardest Omegas to get right now. So I think there's an element of that association.
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DethBeard
Regal
@kjlem
What is the connection between snoopy and watches? Why are so many brands doing it?
Why not Donald Duck or spongebob or whatever?