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Same as Harley Davidson in the bike world. Non bikers seem to think they are great.
I don't think a Rolex is an Audi but it doesn't matter which car manufacturer you align the brand with, you'll be wrong. :)
All that hate and you still want one! That's successful product design for you.
The thing that's really gone nuts over the last few years is the stock market and international government money printing. Rolex have carried on with their own plan.
Airhead
what amazes me about rolex is the notion (by non watch people) that they are the best watch brand ever.
Horologically speaking they are dull as ditchwater and rolex will never sit at the top table with the haute horology brands like Patek, JLC etc.
their marketing department is exemplary though.
I hate car analogy’s but they are an Audi. dull, safe and reliable even the hot versions.
would like a plain dial 1500/submariner/GMT but unlikely to happen now as they have gone nuts over the last few years.