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With the rise of digital imaging technologies, Kodak’s film sales have plummeted by 96 percent over the last decade.
That's what you have to pay for to make it still viable to manufacture, the factories are set up for massive outputs and nobody is just going to invest in new machinery.
https://www.hollywoodreporter.com/movies/movie-news/christopher-nolan-jj-abrams-win-722363/
https://www.gearpatrol.com/archive/a122690/how-motion-picture-film-is-made/
I just think its an excuse now, covid price is up, this price is up, next thing price is up. The more people that should make the price come down but instead its went up at an alarming rate.