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I think the bulk of film consumers were movie studios and maybe pro photographers for sports and news. That's all gone. Some studios made contracts to keep Kodak making film stock for the next couple of years but even if a film is shot on film it goes straight to digital for distribution, so no film reels for cinemas etc.
Totally mad, the cost of film..
..what I really don't get is how so much of the stuff is sold out regularly, for years now.
So the demand is definitely there - are they (Kodak, Fuji..) not able to produce more as chemicals are not available due to Covid etc.?