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if you can find somewhere to colour match Zinsser AllClean (not sure b&q will do this). Then you will have better paint that can be scrubbed clean of grubby fingerprints
Worth pointing out that to save a bit of money you only need the hard wearing paint in high traffic areas.
A clean rubber/pencil eraser gets rid of a lot of the marks on my folks dulux extra tough (or whatever its called) F&B colour matched paint. Admittedly I no longer have grubby fingers.
Yes, yes they can and will. What's more the paint will be better quality especially if you can find somewhere to colour match Zinsser AllClean (not sure b&q will do this). Then you will have better paint that can be scrubbed clean of grubby fingerprints that are invariably left everywhere young children go.