Way more steps on the speed on the dial, light over the bowl is useful - for everything else the kitchenaid and kenwood aren't really different, you'll find more Kenwoods in professional kitchens but that's as much to do with suppliers than pros and cons of one over the other. I prefer the aesthetics of the Kenwood as the thing is sat on the kitchen side and visible all the time.
Another vote for Kenwood Chef.
Way more steps on the speed on the dial, light over the bowl is useful - for everything else the kitchenaid and kenwood aren't really different, you'll find more Kenwoods in professional kitchens but that's as much to do with suppliers than pros and cons of one over the other. I prefer the aesthetics of the Kenwood as the thing is sat on the kitchen side and visible all the time.