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Another vote for Kenwood Chef.
Way more steps on the speed on the dial, light over the bowl is useful - for everything else the kitchenaid and kenwood aren't really different, you'll find more Kenwoods in professional kitchens but that's as much to do with suppliers than pros and cons of one over the other. I prefer the aesthetics of the Kenwood as the thing is sat on the kitchen side and visible all the time.
Had a quick look in the search but couldn't find much.
We bought a Kitchenaid Artisan just after Christmas, managed to use it three times before it packed up.
It's currently back with them, who are out of stock of the required parts - so I'm hoping for an exchange/refund.
Is kitchenaid the go to? partner choose it, partially due to how it looks.