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Yes, I think so (having looked it up - the link below references Heritage guitars). Must be Kalamazoo in the film given the dates:
https://www.atlasobscura.com/places/the-old-gibson-guitar-factory-kalamazoo-michigan
Some footage from the Gibson factory in 1967.
https://www.youtube.com/watch?v=3-zOaOYB120&t=1082s
Obviously some terrifyingly casual health and safety things (spindle moulder at seven minutes looks particularly lethal), but some lovely stuff in there as well.