I hate

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psg1ben in reply to @AlexD

How about Tange?
And chorizo? (I understand it only goes so far for most people)
Škoda?

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AlexD in reply to @psg1ben

and Nike. I have friends who work for them and they will not let it go if I don't pronounce it 'Nye-key'.

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Merak in reply to @AlexD

Met a marketing guy who worked with Nike. He said the got very eggy if it wasn't pronounced properly, Nike-ee.

Like SRAM not fucking SSSS-SRAM, you don't say Shhhhhhimano do you?

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