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There'll be a 27, they've probably released this one first to tempt people to spend monies on something with a higher profit margin.
The most competitive machine they have right now seems to be the MacBook Air and I think they'll turn that into a consumer/student model (white bezels) to differentiate from the pro machines, with pro price tags....and maybe bring back the 12" MacBook as an executive model
they will soon put the mac in it and sell as new 27 imac