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Most turn up with a security person or at least somebody from the PR office or the journalist though i guess that’s because stuff has gone missing in transit before.
For the really expensive pieces or if its under embargo they fly you to the manufacture to shoot there@nick_h. it does but usually just pull the crown out and fix it in post
Mr_Smyth
Hah! It's good to know there's a smidgen of truth to the myth. I suppose there must be so many watches sent out for photography that they can make quite a saving if the case is empty. And anything sent out on loan by PR or marketing people to photographers can easily disappear in transit.