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I think that part of this is traditional estate agents holding back properties from Zoopla etc. to justify their fees
I have noticed this too. I used to think that it was to avoid paying Zoopla / RM fees on the easiest-to-sell properties, but apparently that's not how the portals' charging structures work.
Echoing this. Clearly location and market dependant, but by the time properties have hit online searches they often have already been shipped to people agents know are interested/looking in a certain area.
We're informally looking for something slightly bigger near us and know of 4 properties all of which have sold before hitting Zoopla.