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It's more that the estate agent gets in those who wouldn't necessarily have considered it due to location, size, price, etc.
Obviously it's hard to tell how many of those will end up being serious and how many just go along to have a look anyway. I'd guess the best bet are those looking at a different area.
I know I viewed places that I wouldn't have looked at (particularly with the faff of booking with an online one) because the estate agent suggested them.
aggi-
You talked to an estate agent to find the property you wanted to buy?
I don't know anyone who does that, it's all via online searches.
Automated platforms also suggest other properties when you view one, but say you're not interested. That algorithm is usually smarter than an individual estate agent and is more impartial (no sales-driven crap).
JonoMarshall
we've paid to have our listing featured on Rightmove, surely everyone looks at that rather than waiting for their EA to find stuff for them