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Yeah but in the video on the crowdfunding page he literally says 'we run on a pre-order model so that we don't end up with overstock'. Sooooo............
It just seems a bit disingenuous. His surname isn't mentioned anywhere on the page. Just 'our founder Nick', that says it all to me. They don't want people to be able to google his name and see that he was linked to Vulpine.
Maybe I’m giving too much benefit of the doubt. Can’t see how not paying himself would have really changed much?
I’ve also no idea what that sort of capital really means in the world of coats but seems he started this time with a pre order model and has out grown that?