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Yeah but in the video on the crowdfunding page he literally says 'we run on a pre-order model so that we don't end up with overstock'. Sooooo............
It just seems a bit disingenuous. His surname isn't mentioned anywhere on the page. Just 'our founder Nick', that says it all to me. They don't want people to be able to google his name and see that he was linked to Vulpine.
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I’d be fascinated to hear why you feel he deserves benefit of the doubt, following a high profile, public failure that cost many people a great deal of money which he raked out of a business which he knew was sinking. Better read that article again.
And he's going back to the same crowdfunding site to do exactly the same thing again.