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No idea but here's my internet opinion...facing inwards to the wrapped object might be better as the bubbles might be more likely to move/deform slightly in reaction to an impact, a bit like a MIPS helmet, instead of being more likely to burst if they are facing outwards? But I am not a bubble wrap specialist, so happy to be educated on this.
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In. It gives you a more continuous cushioning layer when wrapped around corners/projections. I think I learned this while packaging crockery in some temp job decades ago.
si_mon628
chez_jay
@moocher
Wrapping something up in bubble wrap, do the bubbles work better facing in or out?