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@Regal
Well they’ve done that a lot for a long time, using stuff like novel carbon construction and PVD finishes, but it’s been in the $250-$1000 kind of ballpark. 3k plus is Swiss luxury mechanical watch territory. Can understand them going for it because of those delicious profit margins, I just want to see the justification. I’m all for them making interesting higher end stuff. It might be that they already see their future drifting upmarket in the smartwatch era, like Seiko.