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Here’s some marketing tosh I found that might explain their reasoning for the insane price of the MRG square:
Sophisticated polished finish realised with a multi-component structure.
In order to apply sophisticated polished finishes to the tiniest corners of this model's complex form, the bezel design had to have 25 components. The band too has dimpled portions constructed with separate componentry. Sallaz polishing is applied to each part prior to asssembly to give the watch a stunning, distortion-free finish, right down to challenging spots like recessed portions. in each and every component, the artisanal craftwork shines through.
jv
It’s just…. It’s so far from something like a quartz GS. Like, it doesn’t seem to have either the level of hand construction / hand finishing, or being made of precious metal, that would justify that kind of price. IDGI. Is it just “exclusivity”?