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I like Noctua, their fans are high quality, a lot quieter than others.
On the heat pipe spreader... that's fairly standard, nothing unique.
But the fans they've fitted are larger than usual so push more air at a lower fan speed, meaning equivalent cooling can be got for quieter. I'd usually hesitate at their beige / brown aesthetic, but the black is nice.
I like air cooling too, as when idle the fans can spin down whereas with water cooling the pump still has to run, the fans will still spin (they can't react as fast when needed and are generally run at a higher base speed constantly).
Noctua also got something else right with that cooler... 1 fan in the middle, and the side fan that would be over the RAM can either be removed or run at a higher height to avoid spacing issues.
Basically... looks good, should be quieter due to being larger. The difference in pricing for air coolers means it's a no brainer to jump for that one.
Velocio-
🤦♂️ I think I was reading my own spec instead of yours. Pretty set I want air cooling now too (noise not a massive concern as it'll be in a noisy office anyway but reliability a concern with water cooling). I might see if they'll ship it without a cooler or with a stock one and we swap it out ourselves.
Polygon
Any thought process begins specing that cooler? Seems like PC specialist have that one in stock so I may go for the same. 125 TDP vs the 110 required for the processor so should be enough. Going to spec 2 extra 120mm case fans also.