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I like Noctua, their fans are high quality, a lot quieter than others.
On the heat pipe spreader... that's fairly standard, nothing unique.
But the fans they've fitted are larger than usual so push more air at a lower fan speed, meaning equivalent cooling can be got for quieter. I'd usually hesitate at their beige / brown aesthetic, but the black is nice.
I like air cooling too, as when idle the fans can spin down whereas with water cooling the pump still has to run, the fans will still spin (they can't react as fast when needed and are generally run at a higher base speed constantly).
Noctua also got something else right with that cooler... 1 fan in the middle, and the side fan that would be over the RAM can either be removed or run at a higher height to avoid spacing issues.
Basically... looks good, should be quieter due to being larger. The difference in pricing for air coolers means it's a no brainer to jump for that one.
Added a GPU to the order
https://www.asus.com/Motherboards-Components/Graphics-Cards/TUF-Gaming/TUF-RTX3080TI-O12G-GAMING/ and it should be able to cope with Dota 2 on a 1440p monitor 🤣
Still deciding whether I want to push the RAM to 128GB now, the only reason to do it will be that it's easier to do now as the CPU cooler is going to cover the RAM and make it a pain to upgrade later. The big reason not to do it is that I have 64GB spare I can use already, although it's 4x16GB rather than 2x32GB.