• On a cycling note then , do we really want to look at the same issues between the so called premium bike brands and a cheaper but just as adequate less expensive bike . What makes my Cervelo so much better than ( and therefore more expensive ) than my mates specialized ?
    Oh and victorinox is a knife brand just so as you know and I used to sell them until we stopped because they were shit as they had so many warranty issues.

  • I think we already have those conversations. There's a pretty keen awareness of value about bicycles here. Cyclists are not shy about criticising each other's bike choices. Discussions often have an edge of 'all the gear and no idea', or 'cycling is the new golf'. There are also plenty of discussions about Chinese products, goor or bad, real or fake. I'm just trying to bring the same analysis to watches, which I tend to do with pretty much everything. I like to analyse and I'm fascinated by psychology. Rolex has a very strong psychological pull. It must be one of the most persuasive brands there is. Don't you find it interesting? You must see people with that Rolex gleam in their eye every day.

    I agree with you about Victorinox. I think the design of my chrono shows a sad lack of understanding. Unless I get it modified and serviced, it's a catch and release.

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