• Calm down. You're not being terribly rational. I know how the economy works. I'm interested in the economics of watch manufacturers and their customers' perceptions of value. The manufacturing cost of a Swiss watch is shrouded in marketing waffle. I'd like to know exactly where your money goes when you buy a new Swiss steel watch for 5 or 6 grand. Some of it goes to noble charitable causes, i.e. grand prix drivers and tennis champions. Perhaps we should just stick to G-Shocks and send these people a cheque.

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