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Calm down. You're not being terribly rational. I know how the economy works. I'm interested in the economics of watch manufacturers and their customers' perceptions of value. The manufacturing cost of a Swiss watch is shrouded in marketing waffle. I'd like to know exactly where your money goes when you buy a new Swiss steel watch for 5 or 6 grand. Some of it goes to noble charitable causes, i.e. grand prix drivers and tennis champions. Perhaps we should just stick to G-Shocks and send these people a cheque.
nick_h.
JB
ejay2.0
ChainBreaker
So they could invest in their people and their technology and their IP... And then they can become like Richard Mille?! Like an expensive (really expensive) luxury brand? Where they sell loads of watches much more expensive, mostly from brand equity? Are you saying you own loads of Chinese brands and are hoping they climb in value so you can make a fortune?
You're talking about them becoming a posh watch, and asking where the money goes?
You do know how the economy works right? How the sum of the parts costs less than the finished goods? Profit? Marketing?
You can buy value brands if you don't like the thought of spending over the dollar for rolex. In fact, most watches, if you buy second hand, you can get them for less than retail, sometimes less than what it costs to manufacturer.