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They could compete with Patek if they chose to, and put in the time and the money. They could do a Richard Mille and develop a new kind of movement.
So they could invest in their people and their technology and their IP... And then they can become like Richard Mille?! Like an expensive (really expensive) luxury brand? Where they sell loads of watches much more expensive, mostly from brand equity? Are you saying you own loads of Chinese brands and are hoping they climb in value so you can make a fortune?
You're talking about them becoming a posh watch, and asking where the money goes?
You do know how the economy works right? How the sum of the parts costs less than the finished goods? Profit? Marketing?
You can buy value brands if you don't like the thought of spending over the dollar for rolex. In fact, most watches, if you buy second hand, you can get them for less than retail, sometimes less than what it costs to manufacturer.
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ChainBreaker
@nick_h.
They could compete with Patek if they chose to, and put in the time and the money. They could do a Richard Mille and develop a new kind of movement. They have a sophisticated engineering base, but it's not focused on watches. Their military jets will be as good as Western ones within a decade. Nothing to stop them doing the same in other industries.