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D-Dog
But I'd like numbers. It all helps to assess what you're getting for your money. The Western direct sale makers are relevant too. They don't pay tennis players or racing drivers or high street shops or GQ magazine. Is the intrinsic value of, say, a watch from MWC or CWC as high as a steel Rolex? And when the Chinese improve their wages and working conditions and QC, will their own brands be of equal intrinsic value to a steel Rolex? They already have a huge number of their own brands, and their marketing looks atrocious in our eyes. But it will improve. They'll be giving Seiko a run for their money. Ironically the Chinese have learnt a great deal very fast from making fakes. The quality of the finish is startling compared to just 3 years ago.
eta: Then there's the moral argument, and the happiness argument. A lot of men want a Rolex Sub. They save for it and eventually buy it for, say, 7 grand. They get some happiness and fulfilment and status for their money, most of which goes on marketing and profit margins. If I was the owner of CWC I'd offer a Trees version of their 1 grand auto diver https://www.cwcwatch.com/collections/divers-watches-mechanical-automatic. I'd claim that the intrinsic value of the watch is roughly the same as a sub, and I'd charge 7 grand, of which 6 grand would go on planting 461 trees in the UK. (They're £13 each.) There'd be an optional green dial or case or something, to provide the status.