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99wombats
I think it's all of a piece with the modern era - style over substance is a proven winner.
Brexit won on telling people that it was whatever they wanted it to be, despite the contradictions is a great example of this. Make believe, boosterism - call it what you want.
We have "levelling up" as the verbal equivalent of standing in the hatch of a tank wearing a military uniform, staring at the horizon and looking stern.
There's nothing behind it, but so far that's been fine.