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But that’s just part of telling people what they want to hear. It’s not presenting something of substance that you ask them to engage with critically and examine- indeed it’s the opposite.
Technology allows that to be targeted in a way that previously could not be done at scale, sure, but it doesn’t change the content.
Dammit
True, but it seems much of the heavy lifting on that was done by the illegal use of anti-social media data to exploit people's weaknesses. While I agree other election campaigns are vapid in the sense you describe, but not necessarily illegal, I think the greatest threat at the moment is this 'micro-targeting' of vulnerable people who are alone in front of their computers. That doesn't excuse voting for stupid nonsense, but I don't want to blame the unwary alone.