Those aren’t rusty rims. Motorpaced bikes not only glued the tyres to the rims. There was additional fabric glued from the tyre sidewall over the rims (between the spokes) to the other sidewall. This helped keep the tyre on the rim if the tyre flatted at high speed.
5 grand for rusty rims!
https://www.ebay.co.uk/itm/CHAS-ROBERTS-MOTOR-PACE-CYCLE-ROY-COX-HERITAGE-REDUCED-/333899963578?mkcid=16&mkevt=1&_trksid=p2349624.m46890.l49286&mkrid=710-127635-2958-0