Do you planning tools (assuming big agency) not have anything about overlap of reach of your targeted audience in each platform?
Not for the super niche audiences we use - they work with TV buying audiences etc but that's about it. When you're targeting fund managers or HR in enterprise companies, the planning tools shit the bed.
They're all designed for B2C audiences.
@stelfox started
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
Do you planning tools (assuming big agency) not have anything about overlap of reach of your targeted audience in each platform?