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It definitely increased the appeal for me, having played Netrunner and loved it, and then went to a meetup and got trounced because everyone I played had all the expansion packs and just better decks (nothing to do with my skill level, honest).
I was really interested in a competitive deck-builder-like card game where you wouldn't have to spend £100's to get a good deck, you could just luck into one. And the game itself plays really well.
Shame it's all fucked up now. Glad I only bought a couple of decks :D
Drakien
Oliver Schick
So did all that increase the appeal or decrease it? I personally never liked collecting anything that included this random factor, e.g. where you'd end up with lots of superfluous stickers. I realise that's something many kids (and probably adults) specifically like, but it was never for me. I always just thought it was pure moneymaking.
Still bizarre that they then just throw their cash cow away ...