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I have a lot of time for this, but also have a nagging suspicion that it would lead to more vehicles on the road. For example my brother who is a farmer recently swapped a 90 land rover and a car to having just a pickup truck. He can't get away with a single cab as he has 2 kids, so needs something to move them around in. So in that case a pickup seems to be a win as it takes a car off the road.
I suspect I come at this from a rural point of view. The answer is obviously just banning anyone who lives in a city from buying one...
Yeah - if you compare the benefit in kind rates on these with equiv family cars, they're far more attractive.
https://www.autoexpress.co.uk/vans/95748/double-cab-pick-up-truck-tax-benefits-explained
For example in France, a double cab is treated similarly to a car for taxation purposes (I think some, but not all are here) whereas a single cab is treated as a commercial vehicle.