Give them a maximum speed of 40mph?
Why 40mph? I have to travel to get stuff from 40 odd miles away from specialist retailers, its still a genuine use of it?
40mph was a bit flippant, but some commercial vehicles are limited to 60, so something like that could be possible.
Anything to make them look a bit slow and impotent to someone buying it as a symbol of their power and virility.
@Sam_w started
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Give them a maximum speed of 40mph?