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I work in advertising, and work on motor brands, they amount of purchase decisions driven by advertising in this sector is tiny, so I don't think it would make a difference at all.
One thing that could be done would be take them back to being more basic vehicles, take away a lot of bells and whistles and they would be less appealing to families, but no idea how that could be made to happen.
Sam_w-
Or - a bit like with EV grants - have a max price at which the tax break falls off. That way the more rudimentary models which are still very useful to farmers etc still qualify, but the likes of the Ranger Raptor deservedly lose out.
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One thing that could be done would be take them back to being more basic vehicles, take away a lot of bells and whistles and they would be less appealing to families, but no idea how that could be made to happen.
spj7
amey
Or just stop the advertising/promotion of them as anything other than agricultural machinery?