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hollow__legs-
I work in advertising, and work on motor brands, they amount of purchase decisions driven by advertising in this sector is tiny, so I don't think it would make a difference at all.
One thing that could be done would be take them back to being more basic vehicles, take away a lot of bells and whistles and they would be less appealing to families, but no idea how that could be made to happen.
Sam_w
As an owner of a pick up truck, figured I would stick my hand up.
I live on a farm, so it is used for its intended purpose, of which it is unmatched in it's ability.
The tax break thing is really not an easy thing to solve. Pick up trucks are classed technically as vans, and have historically been used by builders and farmers to cart 1 tonne loads around, as they are really useful to do this.
There seems to be two ways to remove the tax break;