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It's a terrible irony that these trucks and SUVs are marketed as adventure vehicles for healthy outdoor type people - yet its these machines that do the most damage to the outdoors that these people are aspiring to go to.
Must be some fascinating psychology studies on this, about why people buy these machines. "I live in town, but I have an SUV/pickup because at heart I'm a fun, healthy, outdoorsy adventurous type person and want to show that in the Tesco car park... etc etc
Jameo-
I suppose that’s the power of advertising/marketing (and/or the stupidity of people).
I guess it’s similar to how Audi market the Allroad, Skoda the Scout etc to real outdoors enthusiasts who need a more off-road capable vehicle for parking in that Forestry Commission car park for their epic 40 minute pootle. Don’t even get me started on those VW Transporter cunts that insist on fitting the biggest B F Goodrich tyres they possible can…
hollow__legs
The Autotrader article in that link genuinely makes me feel very sad.
Suggesting that those pickups are good for families because they are rugged, and great for outdoors lovers because they have off-road capability is absurd.