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These bikes really annoy me. They always call it a concept or lifestyle bike but that's just a mid level Taiwanese bike with Range Rover branding. How is that a concept or what does that say about your lifestyle? I know they're all at it but who actually buys these?
I believe this is the current worst offender although i think the Factor Aston Martin may hold the all time crown. This is a 12k bike tops with a 50% mark up and its not even nice.
https://www.sigmasports.com/item/Cervelo/R5-Lamborghini-Disc-Road-Bike/TZ6P
The guy on the BMX and the Joggers managed it way easier so at least it's a good advert for riding your bike or running