Overpriced BMX with disc brakes

there are always going to be huge push backs from the driving set on any changes that upset the 'norm'

completely agree with you that traffic levels in and around Leicester are crazy, but on the flip side, loads of effort has been put in to make everything accessible by bike, multiple park and ride sites which were well used in the before times, hire bike scheme etc. which are expanding outwards from town. annual cycle festival with closed roads.

my commute from Loughborough to Leicester city centre is traffic free for the last 6 miles, and we have a lot of cycle commuters at our office (trying to convince more...)

i think half the battle is getting people to try alternative methods once, and for them to then realise how much less hassle it is than they perceive.