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Sumo
I thought this was a really interesting article on the whole "premium estate agent" business model.
https://www.theguardian.com/news/2022/jan/27/britain-most-successful-estate-agent
“It’s why Foxtons is called Foxtons,” said Nigel Lewis. “It’s just a name they picked because it sounds posh.” This is Britain as brand: a commodification of a fractional way of life that required a townhouse, acreage, staff – and died between the wars. Extremely rich people from other places adore it and want to recreate it, and the prime estate agents know how to sell it
The agent isn't wearing the Rolex for you, he's wearing it to reassure buyers that he's "PLU", and that by extension they are buying into the lifestyle they want.