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mainly the members voting in support
Did not know this. And I agree with you.
But actually if you remove the controversy for a second, it's a pretty good rebrand anyway from all the press bits and the rest that I've seen.
c00ps-
Yeah, tide very much turned in feeling I’m the last year, Tony Rowe said he would do want the members wanted at the AGM, thankfully he did.
Yeah, it’s a solid rebrand. Wish they changed the font, but that is personal preference. It has also been pointed out that the chief bares a resemblance to Jack Nowell…
Edit: the two min video with Rob Baxter narrating is really good I think.
Sam_w
Thank god, as a chiefs fan I thought it was ridiculous to continue down the path.
New branding makes much more sense, and actually ties back to the original meaning of chiefs in Devon much more.
I suspect it was a combination of shirt sponsorship but mainly the members voting in support, there was a pretty concerted effort on it.
I haven’t bought any merchandise for a fair few years, will buy something next year.