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Thank god, as a chiefs fan I thought it was ridiculous to continue down the path.
New branding makes much more sense, and actually ties back to the original meaning of chiefs in Devon much more.
I suspect it was a combination of shirt sponsorship but mainly the members voting in support, there was a pretty concerted effort on it.I haven’t bought any merchandise for a fair few years, will buy something next year.
So Exeter rebrand... Can't say I thought it was going to happen. Thought the club had dug its heels right in. Did the shirt sponsorship snub at the start of the season (wasn't that a combination of bad press and asking for too much £££) bite a bit more than was let on?