Restaurant Reviews & Suggestions - Where to eat?

Walked past it about an hour ago on my way to buying lunch* - looks... meaty. Did it used to be something else? Can't say I noticed it before despite walking past there many times. The strap line "Theatre of meat" was a bit odd. No idea about the food admittedly.

*Since it's a food recommendation thread, went for the dependable Jerusalem falafel on Berwick st market - quality bit of falafel wrap and one of the best value meals you'll find in the area along with the Thai stall at the top of Rupert st, just south of Walkers ct. Closed at the moment but they always seem to head back home to Thailand from December to the end of Jan/mid Feb. Can't wait for them to be back!