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I was recently read a quote from someone who works at Adobe and the gist of it was they know they have probably the most pirated software ever, the subscription is a shameless way to try and claw back some of the cash.
Sumo-
Adobe's CC pricing is infuriating, unless you make good money to pay for the sub from its usage it's completely inaccessible to most people.
A (truly) affordable sub which allowed you to access the apps you needed without having to buy them all would probably become ubiquitous, adobe has always made it worth the effort to pirate their software, how many of those people would take the convenience and reduced risk and just sign up if it was something you could ignore when it came out of the account each month like netflix etc...
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Yeah I can definitely see how it's more profitable, thankfully I don't have to use any software where there's not a decent one-off purchase option!
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I thought received wisdom was that piracy is (not quite actively) encouraged, as it increases the number of paid sales & support contracts.
Make something ubiquitous enough to enough people, and when they need to use it in a corporate environment, they pick that product / universe / brand, and piracy is a lot less likely because of the BSA & the like, and the need for support.
Piracy as of itself costs nothing, if people aren't going to pay for the software anyway.
HatBeard
mmccarthy
NotThamesWater
Reminds me that I've probably spent around £800 on Microsoft Office over the past decade just so my MiL can use MS Word...