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Statistically sony has always outsold MS. The ps4 sold over twice as many as xbox one.
http://www.statista.com/chart/23465/lifetime-unit-sales-of-sonys-playstation-and-microsofts-xbox-consoles/
I think MS has just fallen behind in the exclusives stakes in the last 10 years. They always had Halo, Forza etc to launch with and even those weren't ready in time for this generation. Also with the blurring of generation lines it also blurs the exclusives line, the brand new Forza 5 doesn't feel as special when it's also available on a 10 year old console. So in my opinion they've gone heavy on purchasing developers because they can and because they need something to differentiate themselves from Playstation. PS has always sold more and seems to be the default choice in every country apart from the US.
There's always the talk of them focusing more on game streaming but it's not a viable option around the world yet.