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Does depend on what you’re using the cheat day/meal for.
You get to fit in more craving foods in a day, rather than in just one meal.
You might use it to spike your calories and sugar intake to shock your metabolism, as weeks of consistent calorie restriction can down regulate it.
Some diets such as the ‘slow carb’ diet actively suggests you eat whatever you want and as much as you like.
Helps with compliance the rest of the week.I use it to concentrate any ‘off plan’ eating to a planned and controlled day, as well as covering more social things like birthday parties, meeting friends on a Saturday.
I know its up to the individual but I was under the impression it was supposed to be a "cheat meal" rather than a cheat day.
A few years ago I was militant against sugar as an experiment and my cheat days were Caligula-esque and it was incredibly difficult to get back on track.
I think I am a genuine junky for chocolate n biscuits n stuff. I dont want a few biscuits I want a whole packet, minimum. Id rather have none than a small amount. Havent touched anything like that since Jan 1st, dont trust myself.