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So the electrician chap who came along from EO.com (smarter utility) managed to get it under the floorboards up until he could get it in behind the kitchen cabinets. his biggest issue was drilling through the stone wall, had to stop to charge his drill a few times but he did a cracking job at routing the cable. I'd say speak to your electrician and see what solutions they can come up with because they are pretty good and hiding cables it seems!
Dredge for this topic as I'm doing the same right now - what did you end up doing?