"in future, we want to develop albion so that the brand touches every moment of your day - from the moment you get up in the morning to the moment you go to bed, albion should be able to provide you clothing."
I learned from the mistakes working on the Rapha PJ's so we'll start with ....friendship bracelets? Lance did pretty well in the trinket accessories market!
oh yeah, I think it's covered in this podcast, where the founders explain how naming + football club titles work, 22m;
https://player.fm/series/cycling-fashion-week/staying-outside-with-the-founders-of-albion-cycling